Labour in the Documedia Age

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In 2013, Michael Osborne and Carl Benedikt Frey ranked 702 occupations according to their probability of computerisation in the near future, from least probable (“recreational therapist”) to most probable (“telemarketers”). "Architectural and Engineering Managers” was ranked seventy-third, and “architects” eighty-second, while “architectural and civil drafters” ranked three-hundred and fifth. Clearly, technological advancements in fields such as machine learning and robotics are rapidly confronting us with issues of changing professional demand and qualifications. In this essay, Maurizio Ferraris turns the table on us: what if what we should be concerned with is not maintaining the human element in labor as production, but rather recognising human labor as consumption? Expanding on the arguments of his 2012 book, “Lasciar tracce: documentalità e architettura,” the author sees in automation an extraordinary opportunity in defining a renewed centrality of the human element, as the production of value associated with digital exchange is read through the three concepts of invention, mobilization and consumption.

For the 2019 Shenzhen Biennale of Urbanism\Architecture (UABB), titled "Urban Interactions," (21 December 2019-8 March 2020) ArchDaily is working with the curators of the "Eyes of the City" section to stimulate a discussion on how new technologies might impact architecture and urban life. The contribution below is part of a series of scientific essays selected through the “Eyes of the City” call for papers, launched in preparation of the exhibitions: international scholars were asked to send their reflection in reaction to the statement by the curators Carlo Ratti Associati, Politecnico di Torino and SCUT, which you can read here.

A few months ago I was waiting for a flight at the London City Airport, the one near Canary Wharf, which means it has the highest imaginable concentration of managers per square metre. The books on sale there, in addition to the usual Art of War by Sun Tzu (how curious that one should use the precepts of a Chinese general from the sixth century BC as a business oracle) were variations on the theme that the winner, who takes it all, is an egotist at best, and a fraudster at worst.

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Cite: Maurizio Ferraris. "Labour in the Documedia Age" 28 Jun 2020. ArchDaily. Accessed . <https://www.archdaily.com/942500/labour-in-the-documedia-age> ISSN 0719-8884

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